plwlsn.
Production Brief
Let's make something great.

You're in. Now let's get into the details so I can build something that actually works. This takes about 5 minutes — be as specific as you can.

01
What does your product do in one sentence?
Distill it. If you can't say it in one sentence, we'll find it together.

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02
What problem does your product solve — and what makes your solution different?
Not just the pain. Why is your approach better than what's already out there?

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03
What is your product NOT? What do people sometimes confuse it with?
What misconceptions should the video avoid creating?

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04
Who is the target audience?
Be specific — job title, company size, context, mindset.

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05
How warm is the audience?
This shapes the hook, pacing, and how much context we need to give.
06
Walk me through how a customer actually uses your product, step by step.
From first touch to value delivered. Don't skip steps.

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07
If they remember one thing — what is it?
The single most important takeaway. Everything else in the video serves this.

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08
Any social proof to include?
Partner logos, metrics, reviews, awards, notable clients. Optional but powerful.

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09
Can I get access to the product?
A login, demo account, or Loom walkthrough — anything that lets me see it in action before scripting.

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10
What do you want viewers to do immediately after watching?
Sign up, book a call, share it? Be specific — this shapes the ending.

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11
Where does this video live?
Primary placement — this shapes everything from hook to length.
12
Do you need extra formats?
Add-ons — we'll scope the cost separately if yes.
13
Share references you love.
Links to videos with a vibe, energy, or style you're drawn to. The more specific, the better.

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14
Anything else I should know?
Specific requirements, context, things that matter. Optional.

Done
Perfect. Let's build it.

I've got everything I need to start scripting. I'll be in touch within 48 hours with a first direction for your review.


— Paul