Production Brief

Let's make something great.

You're in. Now let's get into the details so I can build something that actually works. This takes about 5 minutes — be as specific as you can.

01

Your name and company?

So I know who this is from.

or Enter ↵

02

Where does this video live?

Pick the primary placement — this shapes everything.

03

What's the video's primary job?

One thing. The most important one.

04

How warm is the audience?

This affects hook strength, demo timing, and length.

05

What problem does your product solve?

1–2 sentences. Not features — the actual pain.

or ⌘ Enter

06

Who is the target audience?

Be specific — job title, company size, context.

or ⌘ Enter

07

What does success look like for your user?

The dream outcome — concrete if possible. Time saved, revenue up, stress gone.

or ⌘ Enter

08

Can I get access to the product?

A login, demo account, or screen recording walkthrough — anything that lets me see it in action before scripting.

or ⌘ Enter

09

If they remember one thing — what is it?

The single most important takeaway from this video.

or Enter ↵

10

Any social proof to include?

Partner logos, metrics, reviews, awards, notable clients. Optional but powerful.

or ⌘ Enter

11

Do you need extra formats?

These are add-ons — we'll scope the cost separately if yes.

12

Share references you love.

Links to videos with a vibe, style, or energy you're drawn to. The more specific, the better.

or ⌘ Enter

13

Where are your brand assets?

Figma link, Google Drive, Dropbox — logo, fonts, colours, UI screenshots, anything relevant.

or Enter ↵

14

Anything else I should know?

Specific requirements, context, things that matter. Optional.

Done

Perfect. Let's build it.

I've got everything I need to start scripting. I'll be in touch within 48 hours with a first direction for your review.

— Paul